#GLOW UP

Laptop and smartphone displaying a cannabis retail website and social media page with a colorful abstract pixelated background.

now That is a rebrand

When a client is ready to redefine their identity, it’s more than just a brand refresh—it’s a transformation. That’s exactly what happened with Canapé DC (formerly Déjà vu).

This project bloomed from a bold vision: a total overhaul. Not just new colors or a modernized logo—the entire identity needed to evolve. This included a new name, visual direction, and voice that would resonate with their audience in a fresh, elevated way.

In under two months, we brought that vision to life. Read our blog for the full scope.

Read more
The cover of a brand guideline booklet for Canapé 2025 featuring a stylized portrait of a woman's face with dark skin and closed lips, surrounded by flowing purple, pink, and orange fabric-like textures.
Slide from a presentation titled 'Canapés' with the subtitle 'Table of Content.' The slide lists five sections: 1. Brand Identity, 2. Voice and Tone, 3. Logos and Colors, 4. Typography, 5. Art Direction, against a dark blue background.
A digital graphic with a dark teal background featuring colorful candies and a cannabis leaf in the lower right corner. Text reads "Section 1: Brand Identity" in orange and white font.
A promotional flyer for a cannabis industry organization featuring a group of smiling diverse young adults on the bottom right, colorful diagonal lines leading to a black and white logo on the top right, and text on a light peach background about the
A website section titled 'What We Do' describing a commitment to evolving cannabis products with a focus on quality, innovation, community, and reliability. The design includes a logo in the top right corner and colorful diagonal lines in the bottom
A colorful graphic with rainbow stripes in the top left corner and a small circular logo with a black G and pastel surrounding colors in the bottom right corner. The main message is titled "Our Core Values" and emphasizes accuracy, consistency, and g
Text overlay on dark background reading "We are your cool cousin, a reliable friend. One with good taste here to elevate the vibes, every time". The bottom of the image shows orange ice cream, gummy bears, and pineapple slices with green leaves.
Digital graphic with a dark teal background and vibrant purple leaves, featuring a young man with headphones wearing a purple hoodie, listening to music with a relaxed pose. The text reads 'SECTION 2: VOICE AND TONE' in pink and white.
A vibrant graphic design featuring a white background with colorful diagonal stripes on the top left and bottom right corners. The left corner includes a circular logo with the letter 'C' inside, adorned with rainbow-colored accents. The image contai
Text overlay on a dark background with images of people vaping and smoking: 'WE ARE' followed by three columns titled 'REAL & HONEST', 'BOLD CHARM', and 'LAIDBACK LUXURY' describing company values and approach.
Text on a digital presentation slide titled 'Voice & Tone' with four sections describing attributes such as playful yet knowledgeable, inspirational yet grateful, bold and approachable, and intelligent not condescending. The background is blurred wit
Slide showing the title 'Section 3: Logos and Colors' on a dark gradient background with a colorful circle logo in the top right corner.
A color palette chart illustrating primary and secondary colors associated with the logo 'Canapé'. The chart features two logos, one with white and the other with black text, with color information and hex codes for each color displayed underneath. T
Slide with dark background titled 'Section 4: Typography' in pink and white text, with a colorful logo in the top right corner.
A colorful graphic displaying various font styles and typography examples, including titles, headlines, subheadlines, and body text in different fonts such as Colfax in black, bold, and script styles, with colorful lines and a rounded 'C' logo at the
Slide titled 'Section 5: Art Direction' with a dark teal background and a colorful circular logo in the upper right corner.
A collage of various colorful images and text promoting women in cannabis, including portraits of women, cannabis leaves, a microphone, and slogans such as 'Modern Women in Cannabis,' 'Queens of Cannabis,' and 'Voices of Change,' with hashtags and br

build together

  • For brands that have outgrown who they used to be.
    Positioning, identity, voice, messaging, visual direction + full-scale rebrands.

  • DIGITAL BRAND EXPERIENCE
    Your brand shouldn’t stop being interesting when someone opens a browser.
    Web direction, UX/UI, landing pages, digital touchpoints + conversion-minded experiences.

  • Posting isn’t a strategy. Neither is sending another email.
    Campaign concepts, social strategy, email journeys, launches, content systems + audience growth.

  • Strategy deserves an execution people actually want to look at.
    Creative direction, video editing, motion, graphics, photography direction + campaign assets.

    I will bring your ideas to life with creativity and precision. Whether it's polishing raw footage into a polished masterpiece or conceptualizing visually striking graphic elements, I am committed to delivering results that align with your brand identity.

If we wait until we're ready, we'll be waiting for the rest of our lives."

- Lemony snicket |

If we wait until we're ready, we'll be waiting for the rest of our lives." - Lemony snicket |