DC’s epicenter for live music, history, dance and culture. I was in charge of their rebrand, social media marketing, and content creation from 2023 - 2024.

Black background with white text that reads 'FESL' with a graphic of a handgun forming the 'F' and the word 'Shaw' in cursive script next to it.
The cover of the ESL Show 2024 Brand Book featuring a bar scene with people socializing, bottles on shelves, and a bartender in the background.
Page with a black background and white text listing sections of a style guide: 'Section 1. Defining Our Brand,' 'Section 2. Voice and Tone,' 'Section 3. Logos and Colors,' and 'Section 4. Typography'.
A presentation slide with a red background featuring the ESL Shaw logo in the top right corner and the text 'Section 1: Defining Our Brand' in white, bold font at the bottom left.
A website page for Eighteenth Street Lounge, featuring the title 'WHO WE ARE', with a subtitle 'History & Evolution meets Culture & Artistry'. The page contains information about the lounge's history, legacy, and mission, over an image of people soci
Text-based website content with bold and cursive font headers discussing the role of a lounge in DC for Millennials and Gen X, focusing on music, artistry, and culture.
Red background with white text that reads 'Section 2: Voice and Tone' and a white ESL logo in the upper right corner.
Text overlay on a dark background with an image of jewelry or accessories. The text reads: "OUR VOICE Refined Revelry. We personify the epitome of urban chic - your sophisticated, fun, yet laidback neighbor. As the clock strikes 5, we seamlessly tran
Text overlay on a dark background with a close-up of a turntable or record player: "WE ARE", "where sophistication meets fun", "URBAN CHIC", "ELEGANT CONNECTION", and "EVOLVING" with descriptive paragraphs about blending cultural charm and growth.
Text over a dark background with a close-up of a beverage bottle in the background. The text reads: 'Voice & Tone, Classy & Intelligent, Not Condescending. We have good taste, and appreciate others for what they are. We are open to other's beliefs, n
A red background with the ESL logo in white and red in the top right corner. White text in the bottom left corner reads: 'SECTION 3: LOGOS AND COLORS'.
Guide showcasing brand colors and logo design options with background and accent colors, including color codes and sample logos for ESL and 'Shaw' branding.
Red background with white text that says 'Section 4: Fonts & Typography' and a small ESL Shaw logo in the top right corner.
A typography guide displaying various fonts and styles, including the header 'FONTS & TYPOGRAPHY' in bold, a headline, intro, body text examples in Barlow font, a subheadline in script, and sample handwritten script text.
Event flyer for ESL Shaw, happening on Friday, December 1st, with happy hour from 6 to 8 PM. The event features two rooms: Main Room at 9 PM and Red Room at 9 PM, with late London and K-Meta & Mista Seleta performances. Location is 1230 9th St NW, Wa
A promotional flyer for a New Year's Eve party at 18st Lounge, Washington D.C., showing people celebrating with champagne, featuring event details and contact information.
Event flyer for TESL show on Thursday, January 18th, with happy hour from 6 to 8 PM. The main event featuring Resonate DC at 9 PM is in the main room. The flyer has a dark, moody background with a DJ mixing music, and includes the address 1230 9th St
Event poster for a music show at ESL Shaw on Saturday, January 20. Featured artists are Rudi Soglos in the main room and Mr Bonkers in the red room, both performing at 9 p.m. The event has no cover charge, is for ages 21 and older, with doors opening
A promotional graphic for a New Year's Eve celebration at 18 St Lounge featuring a large disco ball, a red background with ornate furniture, and glowing text showing the event details including a $75 cover charge, open bar from 9 PM to 12 AM, and fre

build together

  • For brands that have outgrown who they used to be.
    Positioning, identity, voice, messaging, visual direction + full-scale rebrands.

  • DIGITAL BRAND EXPERIENCE
    Your brand shouldn’t stop being interesting when someone opens a browser.
    Web direction, UX/UI, landing pages, digital touchpoints + conversion-minded experiences.

  • Posting isn’t a strategy. Neither is sending another email.
    Campaign concepts, social strategy, email journeys, launches, content systems + audience growth.

  • Strategy deserves an execution people actually want to look at.
    Creative direction, video editing, motion, graphics, photography direction + campaign assets.

    I will bring your ideas to life with creativity and precision. Whether it's polishing raw footage into a polished masterpiece or conceptualizing visually striking graphic elements, I am committed to delivering results that align with your brand identity.

If we wait until we're ready, we'll be waiting for the rest of our lives."

- Lemony snicket |

If we wait until we're ready, we'll be waiting for the rest of our lives." - Lemony snicket |